Within the area of educator growth and assessment, SERVE has developed a series of personnel evaluations that capture the job expectations of teachers and principals in standards-based assessment matrices. The process itself is job-embedded and supports opportunities for growth as well as accountability for performance. Supervisors can develop accurate personnel evaluations to use in making human resource decisions while teachers and principals can develop realistic growth goals. In support of the development of quality educators, SERVE is designing mentorship programs for both teachers and administrators.